Annual Report 2021

Sponsorship and donations

Sponsorship

Orange Polska has adopted a sponsorship policy. Our approach reflects the global sponsorship strategy of the Orange Group. In our strategic sponsoring area, which currently is music, we develop long-term, comprehensive, nationwide projects addressed to a large group of our existing or prospective customers. We sponsor various initiatives on a long-term rather than one-off basis. Key projects are subject to approval by the Management Board of Orange Polska. We have established the Sponsorship Committee to centralise project management of sponsorship opportunities in the Orange Polska Group.

Sponsorship 2020 2021
Music sponsorship:
Open’er Park Powered by Orange
Number of participants n/a 75,000
Advertising value equivalent (in PLN millions) n/a 2.3
Number of publications n/a 132

Due to the COVID-19 pandemic, our regular music festivals, Orange Warsaw Festival, Open’er Festival Powered by Orange and Kraków Live Festival were not held in 2021. However, a one-off event, Open’er Park Powered by Orange, was organised in the City of Gdynia. It was the longest music festival in Poland with 23 concert days spanned over six weeks, attracting 75,000 people

Grants

As part of its donation policy, Orange Polska has adopted formal rules for using the Donation Fund. These are specified in the relevant Decision of the Board Member in charge of Strategy and Corporate Affairs.

Orange Polska S.A. follows clear and transparent rules in making donations:

  • Any donation requires analysis and recommendation;
  • Any donation is subject to approval by the President of the Management Board of Orange Polska;
  • Any donation is made under a written donation agreement;
  • All donations are effected by transfers and registered in the accounting systems of Orange Polska;
  • Each agreement includes a requirement to confirm that the donation has been used in line with its purpose

Furthermore, Orange Polska provides free of charge dedicated fundraising numbers for charity SMS messaging. All the receipts are subsequently transferred to social causes, such as social campaigns and programmes, assistance to the victims of natural or man-made disasters, or initiatives saving human life and health.

For years, we have provided charity SMS messaging to a number of charity organisations, including Caritas Polska, Polsat Foundation, TVN Foundation, Great Orchestra of Christmas Charity and Work of the New Millennium Foundation. In 2021, fundraising numbers were launched for 15 organisations, which raised a total of over PLN 6.2 million.

Expenditure on aid to charitable institutions and social organisations in the area of welfare, education, health, culture, sports, etc.

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