2022 will be the second year of implementation of our .Grow strategy. It is quite obvious that it will be taking place in a volatile and sometimes challenging macro environment with inflation pressures, the energy crisis and political turmoil. Despite that we are as confident as ever that our strategy is the best suited to make the most of our assets, our knowhow and our values.
We will pursue our value commercial strategy, which is particularly vital in the inflationary environment. However, one must keep in mind that the nature of our subscription business – proven very sound during the turbulent times of the pandemic lockdowns in 2020-2021 – requires more effort to adapt to inflation, especially in the short term.
We hope that 2022 will be the year of 5G. We are counting on the 5G spectrum auction to be completed, so that we can begin the 5G network rollout using dedicated spectrum. It will be a very important element, opening new prospects for services and growth in both the consumer and business markets.
Green will be high on our agenda on both the environmental and social fronts. Signing new PPA contracts is even more important in the context of the energy crisis. We will also prepare the launch of a new hub for digital skills, Orange Digital Center.
Finally, we are pursuing a transformation improving our corporate culture, making it more agile and cost effective, which includes further digitisation of our business processes. As presented in the .Grow strategy, we want to invest in our core asset – people, which includes new forms of co-operation and of the workplace. This is especially important in the post-COVID era.
