Annual Report 2021

Outputs & outcomes

By following our business model and fulfilling our strategic objectives we deliver unmatched data connectivity for households and businesses and a palette of services adjusted to our customers’ needs. We aim to deliver an effortless and friendly customer experience across all customer touchpoints. Simultaneously we aim to be an agile and flexible company with a proven ability to find efficiency savings. Orange Polska is sensitive to the global challenges related to the natural environment and natural resources. We implement our business goals with respect for the rules of ecology and in harmony with the environment.

Unmatched data connectivity for households and businesses Effortless and friendly customer experience Full value chain for digital transformation of companies Acting in an effective and responsible manner
  • Providing best connectivity
    • reliable and resilient network
    • best connectivity regardless of the customer’s location
  • Delivering a palette of services adjusted to customer needs
    • broad portfolio of competitive, telco services
    • the right products at the right price
  • Optimal sales channel mix
    •  optimisation and enhancement of remote sales channels
  • Making customer journey easy and friendly
    • simplified procedures and elimination of needless procedures and pain points
    • problems solved during one contact
    • high NPS ratio
    • services accessible to all
  • Being integrator and digital service provider
    • counselling and integration of comprehensive transformation services for businesses
    • digital partner in security, cloud and IT infrastructure & networking
  • Focus on efficiency
    • an agile and flexible company with proven ability to find efficiency savings
    • constant transformation of indirect costs
    • process optimisation and automation
  • Management of impact on the environment
    • business goals implemented with respect for the rules of ecology and in harmony with the environment
  • Impact on society
    • social investment programmes
  • Being digital and caring employer
    • investing in employee development

To help measure our progress on how well we are adding value for our stakeholders and delivering the outputs described above, we use KPIs and success measures presented in this chapter.

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