Q: Why is corporate culture so important to the success of the strategy?
It is very simple: healthy organisations achieve better business results. At Orange Polska, we know perfectly well that an organisational culture that does not match the requirements of the strategy can be a significant blocker for the company’s continuous development and achieving its business goals. The culture also needs to adjust to the people that make up the organisation, to be an attractive culture that they can identify with. Research shows that companies with a culture that supports innovation, knowledge exchange, open communication and high management standards achieve up to three times better stock market results (measured by total shareholder return) within a given industry than those that neglect this area.
That is why, at Orange Polska, we have put cultural transformation and the development of teams’ potential very high on the agenda of our .Grow strategy. How do we achieve these goals? First of all, we invest in the development of competencies for the future, especially those related to new technologies (e.g. digital, big data, AI, cloud, cybersecurity, 5G). We want our employees to have the opportunity to develop together with the Company and in response to the needs of the market and our customers. We want to bring new talents on board and encourage our people to grow, sometimes changing their skillsets. By 2024, we want to equip 70% of our employees with data skills. We also focus on strengthening innovation within our teams, giving them space to learn in communities, participate in so-called hackathons (innovative tools for solving concrete business problems) and promote a culture of feedback. And finally we implement agile ways of work and create a friendly work environment that fosters open communication and constant improvement.
We grow together with our teams and we are convinced that only by investing in people can we be the leader of the market and new technologies. Our people are essential to our success
