Integrated Report 2018

  • Introduction
    • Message from CEO
    • About the report
  • Company and our stakeholders
    • About our company
    • Our stakeholders
  • Business model and value creation
    • Business model and value creation
    • Key resources
    • Business model
    • External environment
    • Internal environment
  • Strategy
    • Q&A with CEO
    • Our strategy
  • Results
    • Q&A with CFO
    • Outputs & outcomes
    • Financial review
  • Risk
    • Risk management
    • Risk exposure
  • Corporate governance
    • Our approach to corporate governance
    • Our governance structure
    • Governing bodies activities in 2018
  • Selected financial data
  • Appendix
    • GRI table
    • Defining the Reports content
    • Sustainable Development Goals
    • Methodology
    • Glossary
    • Independent Limited Assurance Statement
    • Contact information
Business model and value creation

Business model

Orange Polska creates value for its customers by providing a friendly and effortless customer experience. We do this by supplying unmatched connectivity, and by selling a broad portfolio of innovative convergent, mobile and fixed products and services, supported by a proactive sales force, outstanding customer care, and highly motivated employees. Satisfied customers provide the revenues and profits the Company needs to reinvest in the business, ensuring continued value creation for all our stakeholders.
Our business model is unchanged compared to the previous Integrated Report. However we believe the new presentation better reflects process of our value creation.


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External environment (Regulatory, Economic, Telecom market, Supply Chain, Social, Environmental)
Key
resources
Business
model

Outputs

Outcomes
Natural
  • Spectrum
  • Energy
Manufactured
  • Network infrastructure
  • Software
  • Points of Sale
Human & intellectual
  • Employees
  • Innovation
  • Knowledge about customers
    and market
Social & relationship
  • Brand
  • Relations with market regulator, authorities and financial community
  • Business partners
  • Social impact
Financial
  • Debt
  • Equity
Unmatched data connectivity for
households and businesses
  • Providing best connectivity
  • Delivering a palette of services adjusted to customer needs
Effortless and friendly
customer experience
  • Optimal sales channel mix
  • Making customer journey easy and friendly
Acting in an effective
and responsible manner
  • Focus on efficiency
  • Management of the impact on the environment
  • Impact on society
  • Being digital and caring employer
Value creation for
all stakeholder


Performance
measures – KPIs
Internal environment (Corporate governance, Corporate culture)