Orange Polska is the leader in all business segments of the telecommunications market and a leading player in the ICT market.
Over the course of the previous strategy we travelled a long way from a legacy telco operator to a trusted partner in the digital transformation of Polish corporates. The two key enablers of the turnaround in B2B operations were: monetisation of our investments in fibre, and focus on ICT development through organic growth and selective acquisition to complement a portfolio of competencies. As a result, we were able to uniquely combine connectivity services with systems integration, cybersecurity, counselling, services in the field of software, and applications.
Digital transformation of businesses in Poland is now a fact. It has accelerated over the past two years in practically all sectors of the economy as a result of the pandemic. Upon the implementation of .Grow we continue our strategy, strengthening our position as an integrator of transformational solutions. We continue to accompany businesses on their technological journey, expanding the portfolio of solutions of the future.
We want to maintain the dynamic growth of ICT revenues at around 10% annually by 2024.
We will achieve this by continuing to leverage our key resource – that is, mobile and fibre networks – enhanced by a broad portfolio of services comprising the entire value chain of digital transformation. The key role in this process will be played by further stable growth of our subsidiary Integrated Solutions, the third-largest integrator in the Polish market.
And we will achieve acceleration in ICT by monetising our investments in new areas and competencies, that is in BlueSoft and Craftware. The highest growth is to be achieved in the areas of cybersecurity, and software and applications, based on both the expertise of our subsidiaries and the competence developed for internal needs.
ICT revenues ambition
c.10% CAGR
Software and Apps
Cloud & CRM
Cybersecurity
Network & Communication
We will intensify migration to cloud. In terms of adoption of cloud solutions, Polish companies are still below the European average. Cloud data processing and network virtualisation are the first step in the digital transformation of business. Subsequent stages include the automatic analysis of data, the volume of which will expand in the wake of 5G implementation, and the use of artificial intelligence for the development of future-oriented solutions.
We will be focused on multi-cloud based services
5G technology will be a new catalyst for the ICT market, particularly in the Internet of Things domain. The new network will be faster and more efficient. It will be able to support millions of connected devices at the same time. Companies will be the first to take advantage of its capabilities. We want to be the market leader in mobile private networks. We have already made first implementations on the 3.6 GHz spectrum that will be used for 5G in the future. Together with our customers we want to create more than 40 campus networks by 2025.
The development of the 5G network will bring new benefits and new development opportunities for business. The Internet of Things, virtualisation of everyday operations, process automation and good use of huge amounts of data, supported by artificial intelligence algorithms, will transfer business in Poland to the next level of digital development. The implementation of the .Grow strategy will secure a leading position for us in the field of counselling and integration of comprehensive transformation services for business, enabling enterprises and institutions to efficiently function in the new digital world.