We have completed six years of investments, reaching five million households within the range of the service at the end of 2020, which fulfilled our strategic goal. That number includes the majority of households in big cities and also a significant proportion of smaller cities. It also includes around 200,000 households in more rural areas, where fibre access is covered by the government POPC programme (subsidised by EU funds).
Our FTTH network rollout strategy provides not only for the construction of our own infrastructure but also for wholesale agreements with other fibre network operators, where it is technically possible and economically viable. At the end of 2020 our network coverage included 950,000 households via the infrastructure of other operators.
In 2020 we covered around 800,000 additional households, broadly maintaining the very fast pace of deployment from the previous year. Last year we continued to focus on smaller cities and also on single-family houses as opposed to multi-family residences. Single-family houses constituted more than a third of total deployment in 2020. A substantial part of that deployment was carried out on other operators’ infrastructure. In total, at the end of 2020, single-family houses accounted for 15% of our total fibre footprint. On one hand, single-family houses carry a much higher construction cost; on the other hand, we notice far higher demand for our services due to much lower competition. The fibre service adoption rate in single-family houses at the end of 2020 approached 30%, compared to 14.5% for the whole fibre network.
To explore new opportunities and to better monetise our fibre investment, in 2018 we signed an agreement with T-Mobile granting wholesale access to our fibre network. The agreement covers around 1.7 million households located in deregulated zones, with access points built in multi-family residences on Orange Polska’s own infrastructure. This wholesale cooperation will contribute to faster monetisation of our investments in the fibre network, maximise usage of our infrastructure while avoiding fibre network overbuilding by other operators and accelerate convergence of telecom services in the Polish market based on fibre. The agreement is not exclusive: We maintain the right to offer the same terms of wholesale access to our fibre network to other operators.
We closely monitor our fibre network rollout with respect to monetisation: the number of customers and the value they bring. This depends mainly on the level of competition and our sales effectiveness. Investment in fibre is by nature long-term, but in our view this is future-proof technology, the parameters of which can easily be upgraded if necessary.
2020 was absolutely a record year for fibre customer take-up. We took advantage of the strong market momentum, accelerated by the pandemic, and capitalised on high demand for fast fixed connectivity – which is becoming a basic utility. Fibre generates the highest ARPO of all technologies and is a key driver of a turnaround in overall ARPO in fixed broadband. Customers more-and-more eagerly choose higher-speed options, which are additionally paid. We also charge customers in single-family houses PLN 15 per-month more to recover the higher deployment costs.