Social and relationship capital

Orange is a global company, serving over 264 million customers around the world and present in 29 markets.

In 2019 the Brand Finance ranking valued the Orange brand at $20.7 billion, making it the 64th most valuable brand in the world, first in France and eighth most valuable telco brand globally.

We have been optimistic about technology, while making it accessible to as many people as possible. That’s why our role is “always in touch to connect what’s essential in your life”. Our brand is first and foremost a human brand, helping us stay close to our customers, in touch with their needs whether they are a multinational company or a teenager with their first phone. The Orange brand is our consistent asset across all countries, and one of most valuable. It is also instrumental in demonstrating that we are a digital, efficient and responsible company. Our Human Inside philosophy guides us in everything we do to ensure that everyone can easily use and know how to make the most of digital. The Orange brand supports our philosophy and brings our role to life through powerful brand experiences that create positive impact.

It is important for us to maximize Orange Polska’s positive social impact and minimize any negative consequences, which is why we have created a corporate social responsibility (CSR) strategy. Combating digital exclusion is an important element of this strategy, involving not only access to new technologies but also education, particularly of young web users as well as residents of small towns and rural areas. We believe that teaching people to use new technologies for both their own benefit and that of the community is just as important as providing the technologies themselves. Through its initiatives the Orange Foundation has been encouraging people to gain knowledge, participate in culture and build communities with skilful use of the internet and digital technologies. This knowledge not only improves quality of life and contributes to society as a whole, but also benefits the long-term development of our business.