Annual
report 2020

Unmatched data connectivity

for households and businesses

Providing best connectivity

KPI Our commitment Performance
Number of households connectable within our fibre network To offer best connectivity, both in mobile and fixed, regardless of geography of customers

To bring up to 0.8-0.9m million households within the reach of our fibre network in 2020

To further develop our LTE coverage and provide best connectivity experience on LTE

Number of HH connectable:

2017: 2.4 m
2018: 3.2m
2019: 4.2 m
2020: 5.0 m

4G coverage
To densify LTE Carrier Aggregation services simultaneously with deploying 5G technology
Outdoor:

2017: 99.8%
2018: 99.8%
2019: 99.9%
2020: 99.9%

Indoor:

2017: 95.9%
2018: 96.8%
2019: 96.9%
2020: 97.3%

4G Carrier
Aggregation:

85,4%

Delivery on our commitments in 2020

Connectivity is a vital pillar of our strategy. As the demand grows for greater quantities of data and higher speeds of transmission, investing in the right spread of technologies and maintaining and upgrading our network infrastructure helps to ensure that Orange can continue to attract customers with the promise of fast and reliable services. In 2020 we continued to concentrate our efforts on fibre technology to keep pace with the demand for high-speed broadband, and we improved the quality of our mobile 4G/LTE network to accommodate the explosive growth of mobile data traffic. Due to the auction annulment, we have decided to implement Dynamic Spectrum Sharing (DSS) in the 2100 MHz band, which allows dynamic allocation of spectrum resources to 4G or 5G as required. Consequently, as from July 1, 2020 Orange Polska is offering commercial 5G services via a network of 1,600 base stations located in 370 cities and towns in Poland, to the largest extent in Warsaw, Łódź, Cracow and the Upper Silesian conurbation. In January 2021 we also enabled 5G DSS access in Tri-city.

A fast, modern and reliable network is a critical factor to success in convergence. Due to great differences in the competitive environment, the technological options related to population density, our market shares and customer needs, we use a local approach in our activities, which varies in big cities, medium to small towns and rural areas. In big cities we focus on development of fibre coverage and recovery of market share in fixed broadband by capitalising on our excellent position in the mobile market. In rural areas, mobile technologies, supplemented by fixed ones, are the primary broadband access solution.

We extend the fibre coverage not only by building completely new networks, but also using our previously built network, on which we launch additional fibre coverage for neighbouring households with low effort (coverage density increase), which previously were not covered by fibre access. Such action allows us to better manage our existing resources, improve financial results and increase customer satisfaction.

We focus also on maintaining infrastructure (poles, sewerage) that guarantees stability and quality for the medium (physical cables) and fixed Internet technology.

We focus our activities on further development the fibre network, while reducing our effort to expand the copper network.

We use possible channels of contacts with customers and our subcontractors to improve the quality of provided services, which is reflected in NPS results compared to other operators.

We implement modern technologies to monitor orders by customers, contact our service technicians (using a mobile application) and base our activities on modern BI/data solutions.

Anticipating ‘the new normal’ after the COVID-19 pandemic, we have been developing new technical possibilities for our customers, giving them the chance to use our services and fix the problems in the self-service mode (or with the remote support of our advisors) – which meets the customers’ demands and is the part of our Orange.one strategy.

In line with our strategy, we continued massive development of fibre lines. As at the end of 2020, almost five million households and companies were connectable with the fibre network, which is an increase of nearly 0.8 million compared to the end of 2019. Our fibre services are available in 154 cities compared to 142 cities at the end of 2019. In 2020, we continued to develop our network in smaller towns, where some districts are dominated by single-family houses. These accounted for 32% of the total network rollout. On one hand, it involves much higher investments, but on the other hand, we expect much higher demand for our services in single-family houses – despite the fact that fibre broadband is more expensive for such customers. This was also possible thanks to co-operation with third parties. It gives us access to places where building our own network would be economically unprofitable.

Our fibre development strategy assumes wholesale agreements with other fibre network operators, wherever it is technically possible and economically viable. The main benefits include quicker access to the fibre network and more efficient use of the existing fibre infrastructure in the relevant locations. This is in line with the aims of the Cost Directive of the European Commission, which recommends avoiding duplication of the existing facilities. The first agreement with the local operator we signed in 2015 as the first in Poland. In 2021 and later years we intend to continue acquiring FTTH coverage from other operators. Under this scheme, we have already been using the infrastructure of 42 operators (wholesale and retail), which accounts for 20% of the total coverage of Orange Polska.

Co-operation with Orange in the service lease models is widely appreciated on the FTTH operators market. It brings benefits on both sides in a win-win approach.

Orange Polska’s coverage could be extended through acquisitions of any FTTH existing infrastructure from third-party operators. Orange Polska is not, as a matter of principle, excluding participation in the consolidation process on the Polish telecom market, if such approach is economically justified.

Orange Polska is Poland’s largest wholesale service provider. The demand for transmission band is growing especially for 1 and 10 Gbps links. To meet these needs we continued to build nationwide OTN (Optical Transport Network) trunk lines in order to enhance accessibility and reduce time to deliver leased lines services. In 2020, we increased the number of OTN transport nodes, thus expanding the aggregate network capacity from 4.6 Tbps at the end of 2019 to 7.0 Tbps at the end of 2020.

We have been gradually expanding our network coverage and capacity. In 2020 our customers got access to a further 438 base stations. As data transfer on the Orange mobile network is growing rapidly, with the biggest increase reported in 4G, LTE technology was the top investment priority in our mobile network in 2020. Thanks to our ongoing investments in the mobile network, 4G outdoor coverage for all bands was 99.88% of the population on 98.43% of Polish territory at the end of December 2020. We provided LTE services via 11,611 base stations. In 2020 Orange Polska also focused on increasing the number of sites that enable spectrum aggregation; their number reached 9,831 at the end of December 2020 compared to 8,928 a year earlier.

The first phase of the Refarming project, concluded in 2020, extended Orange LTE spectrum resources in 1800 MHz and 2100 Mhz band and brought the LTE2100 MHz band country-wide. During the first phase LTE2100 Mhz frequency was deployed as a 10 MHz carrier with remaining 5 MHz dedicated to UMTS.

The second phase of Refarming project started in 2020 and is planned to be concluded in 2021. Scope of this phase is aimed at extending LTE2100 10 MHz carrier to 15 MHz by removing UMTS2100 5 MHz carrier. Afterwards, entire Orange 2100 MHz spectrum is to be dedicated to LTE service and total Orange LTE bandwidth should reach 50 MHz.

In addition to the Refarming project, Orange brought a Capacity Boost project to Warsaw Metropolitan Area, Kraków, Łódź, Poznań, Wrocław, Opole, Częstochowa, Rzeszów, Kielce, Bielsko-Biała, Tychy and Tri-city focused on deploying MIMO4x4. As a result Orange customers may benefit with increased LTE performance served from 1,600 sites.

We are gradually implementing the LTE-M technology on the 800 MHz band for Internet of Things. LTE-M is currently available nationwide on 8,831 base stations, which corresponds to 98.18% of all LTE-800 sectors (94% of Poland’s territory).

We are conducting intensive VoIMS (Voice over IP Multimedia Subsystem) terminal validations. In 2020, VoIMS capable terminal base increased two times in comparison with 2019. We approved and offered in our portfolio 65 VoLTE (Voice over LTE) and 62 VoWiFi (Voice over WiFi) models supporting such technologies for brand new and older devices.

In our internal testing, we accepted 10 models of DSS terminals for the launch of #hello 5G. At the end of 2020, the terminal base was increased to 33 models from different vendors. The terminals offered to OPL customers are also ready for 5G in C-Band.

For 5G demands we are developing and deploying the phase synchronisation based on a distributed model in the transmission network.

In 2020 Orange Polska exceeded one million TV customers. We developed and implemented additional TV services as NPVR, CatchUp and StartOver. The technical team developed and implemented Portalization based on Interactive Services. Portalization is a solution that allows for the dynamic creation of an interface with the user’s set-top box in order to enable it to be remotely managed by the operator. It allows us to bring new value and digital experience with direct communication to customers through TV set. That solution educates our customers, allowing to perform self-diagnosis of their TV service and WiFi ecosystem and purchase TV packs or smartphones. Additionally Portalization is used to inform Orange Polska consumers about green initiatives (GreenZone) and promotions (e.g. free-of-charge TV channels in March), which has proven very important during the pandemic. GreenZone contains descriptions of our major projects related to the environment, e.g. Orange Energy (using energy from renewable energy sources), saving energy initiatives (economic standby mode for set top boxes), recovery of modems and set-top boxes, e-invoice, etc. At the end of 2020 Orange Polska developed a new internet modem, FunBox 6, which is to become the first home gateway on the Polish market with WiFi 6 offering the fastest, very stable home connectivity. Consumer tests were done in December and commercial launch of FunBox 6 took place in January 2021 with a great success.

LTE outdoor coverage evolution

Date Geographical Coverage Population Coverage System
31 Dec 2018 98.00% 99.83% All LTE bands
31 Dec 2019 98.25% 99.86% All LTE bands
31 Dec 2020 98.43% 99.88% All LTE bands

LTE indoor coverage evolution

Date Geographical Coverage Population Coverage System
31 Dec 2018 84.08% 96.77% All LTE bands
31 Dec 2019 85.32% 96.90% All LTE bands
31 Dec 2020 86.33% 97.27% All LTE bands

Delivering a palette of services adjusted to customer needs

2017 2018 2019 2020
Number of convergent customers 1,306k 1,547k 1,697k 1,483k
Number of mobile SIM cards 14,424k 14,805k 15,284k 15,752k
Number of mobile post-paid SIM cards 9,726k 9,922k 10,237k 10,892k
Number of mobile pre-paid SIM cards 4,698k 4,883k 5,047k 4,860
Number of fixed retail broadband customers 2,438k 2,560k 2,607k 2,702k
Number of fibre customers 214k 366k 520k 725k
Convergence penetration in B2C fixed broadband customer base 50% 57% 62% 65%
Convergence penetration in B2C mobile handset customer base 37% 46% 50% 52%
Number of Fixed Voice Customers 3,684k 3,407k 3,109k 2,899k

Delivery on our commitments in 2020

The market landscape changed in 2019 thanks to mobile operators increasing tariffs in a ‘more for more’ formula with the visible results also in 2020. In 2019, we changed our price lists of most services to mass market customers. The rationale behind this move included: higher demand for data transmission, more stable competitive environment in the mobile market, very low prices of telecommunications services in Poland, and favourable macroeconomic environment in Poland. Higher service prices are in line with our strategy focused on value and growth of revenue and profits.
The telecommunication market occurred to be quite resistant to COVID-19 market turbulences. With new regulations and imposed restrictions, both residentials and businesses changed their service consumption patterns. Mobile data surged together with interconnection revenues while roaming services drop and prepaid and equipment sales varied in selected quarters of 2020. Additionally, fast fixed broadband services met in COVID-19 reality historically high demand.

In 2020 our commercial activity remained focused on delivering a package of mobile and fixed services, which we define as convergence. It is our competitive edge, it constitutes a good customer loyalty tool and it allows us to upsell more services, winning a higher share of household media and telecom budgets.

One of the key strategic objectives of Orange Polska is to be the leader in telecommunication services sales to households. Convergence, or sales of mobile and fixed-line service bundles, addresses household telecommunication needs in a comprehensive manner, increasing customer satisfaction and reducing churn (as churn rate is significantly lower than among single service users). It also contributes to revenue growth and increased efficiency of IT and marketing spending. Through our convergent offer we are able to enter new households with our services as well as upsell additional services to households where we are already present, displacing competitors that cannot provide such a comprehensive offer.

Our flagship convergent offer, Orange Love, remained unchanged in 2020. The pandemic increased the demand for high-speed fixed broadband access, which was largely reflected in sales of our convergent offer. This could be seen particularly in the second half of the year. Our B2C convergent customer base increased by 114 thousand (or 8%), exceeding 1.48 million. It needs to be noted that saturation of our broadband customer base with convergent services has already reached a significant level (65%). The majority of new mobile and fixed broadband acquisitions are still effected in the convergent bundle formula. Our convergent offer is a major competitive advantage over CATV operators, as they provide no or very limited mobile services. The total number of services provided in the convergence scheme among B2C customers reached 6 million, which means that, on average, each convergent residential customer uses more than four Orange services.

 

The implementation of our commercial plans in 2020 was affected by the COVID-19 pandemic. The key development related to our mobile portfolio was a revision of our mobile plans for business customers, which we introduced in February, shortly before the outbreak of the pandemic. The revision reflected our ‘more for more’ strategy, but it was not a simple price increase. In three out of four new tariff plans, in addition to unlimited calls and SMSs and a data pool, customers can choose from among seven different value-added services within the subscription fee. These include handset maintenance (Orange Smart Care Premium), CyberShield, a package for international calls, an additional data pool in roaming, and others. These additional services can be switched throughout the term of the contract.

In the consumer market, we modified our prepaid portfolio by increasing prices of SMSs and MMSs in some tariff plans and increasing prices of calls from PLN 0.30 to PLN 0.32 for all customers charged per price lists.

A major development was the launch of our 5G service in the 2.1 GHz band in the beginning of July. It has been made available exclusively in high-end tariff plans for both residential and business customers. At present, our customers are offered over twenty different smartphones which support 5G technology in these frequencies. About 6 million people in almost 400 cities and towns are within the reach of this service.

As at the end of 2020, Orange Polska had a mobile services base of almost 15.8 million, which is an increase of over 3% vs. the end of 2019. Growth in the post-paid segment offset a decrease in pre-paid services.

In the post-paid segment, SIM card trends were similar to those in 2019:

  • Customer base of handset offers was up 4.5%, which was the highest growth in three years, as a result of the consistent implementation of a value-based commercial strategy, concentration on the Orange Love convergent offer in customer acquisition, growing take-up of the Orange Flex offer and strong additions in all segments of the business market;
  • The number of mobile broadband services continued to fall due to increased popularity of mobile broadband for fixed use offers as well as growing data packages for smartphones in mobile voice tariff plans; however, the rate of decline was lower;
  • Rapid growth in the number of SIM cards related to M2M services (up 23% in 2020), partly owing to the execution of a contract with Tauron for the delivery of SIM cards for electricity meters.

In order to better reflect our commercial strategy, since the beginning of 2018 we have been presenting separately convergent mobile customers and those who use mobile services only. The number of the former grows rapidly, driven by convergent customer base expansion and upsales of additional SIM cards to Orange Love customers. The number of non-convergent services (excluding M2M) also increased in 2020, after its earlier decline resulting mainly from migration to convergence, churn and lower migration from pre-paid services (as a result of their higher price attractiveness). This rebound was driven mainly by growing business customer base and rapid take-up of the Orange Flex service, which was introduced in 2019.

The number of pre-paid services shrunk by almost 4% in 2020, mainly due to lower activations of new pre-paid cards. This was a consequence of pandemic-related factors, including a decrease in the activity of small businesses, much lower sales to foreign residents and reduced tourism during the summer season.

Blended ARPO (from mobile-only services) amounted to PLN 19.6 in 2020 and was down 2.5% year-on-year. The decrease resulted from a combination of a 4% decline in post-paid ARPO and a 3% increase in pre-paid ARPO.

The post-paid ARPO decline continued to slow down. In 2020 it was 4% versus almost 6% in 2019. The trend improved despite a major negative impact of the drop in international roaming revenues. Excluding roaming, the post-paid ARPO decline was only 0.6%. The improvement resulted from the following factors:

  • Focus on value and related price increases (in line with our ‘more for more’ strategy) in both the consumer market (introduced in May 2019) and the business market (introduced to SOHO customers in November 2018 and February 2020);
  • Lower penetration of mobile broadband in the mobile customer base; as a result, post-paid ARPO is less affected by substantial declines in mobile broadband ARPO (reflecting much lower take-up of this service).

As for other key trends in the B2C market, in 2020 there were no significant changes versus 2019:

  • With rapidly growing demand for data transfer, the volume of data pools has become the key competitive differentiator.
  • An attractive portfolio of modern smartphones remains a differentiator in competition for customers. Operators now more actively promote sales of smartphones and other accessories independently of the service contract.
  • Households are increasingly the main arena of competitive struggle in contrast to earlier competition for single customers. Customers can get price benefits, sometimes significant, for buying a bundle of several services, which contributes to the popularity of multi- SIM family offers. A part of this trend is the growing take-up of convergent offers, which combine mobile and fixed-line services.
  • As a product category, mobile broadband has been less and less attractive, mainly due to attractiveness of wireless broadband for fixed offers, as well as growing volumes of data packages in voice offers.
  • Looking for other differentiators, in addition to price, operators offer new services, such as access to music services or TV content.

Total fixed broadband customer base increased by 95 thousand (or 3.6%) in 2020, which was markedly higher growth compared to 47 thousand in 2019. The growth acceleration was driven by our fibre service. Our fibre customer base increased by over 200,000 in 2020 or by almost 40% year-on-year. These record-breaking additions can be attributed to three main factors. Firstly, the pandemic and the resulting remote work and learning made high-speed Internet access a basic necessity for a great number of households. Secondly, we are constantly expanding the range of our network, turning increasingly to less competitive areas outside big cities. Finally, as we have improved our sales processes, we are able to increase the service penetration rate in the developed areas more rapidly every year.

The strong growth in fibre is driving the technological transformation of our broadband customer base. The share of fibre in the total broadband customer base increased to 27% at the end of 2020 from 20% a year earlier, while the share of mostly non-competitive ADSL technology fell from 37% to 30%.

In line with the revenue reporting layout introduced in 2018, we separate convergent broadband customers (their number equals to that of convergent customers) from non-convergent broadband customers. Our non-convergent broadband customer base continued to shrink as a result of migration to convergence but also due to churn, but a significantly slower pace: in 2020 the decline was only 19 thousand compared to 86 thousand in 2019. This resulted mainly from the roll-out of our fibre network and higher demand for fixed broadband during the COVID-19 pandemic.

Despite a slight decline in customer base, revenues from fixed broadband-only services remained almost flat year-on-year, which is a major improvement versus a decrease of almost 7% in 2019. It is a consequence of higher broadband ARPO, which rebounded after years of decline. This can be attributed to the following factors:

  • Price increases introduced in 2019; and
  • Growing share of fibre customers, who generate much higher average revenue per user owing to higher penetration of a TV service, growing share of customers from single-family houses (where the service price is higher), and growing share of customers using high-speed options (600 Mbps and 1 Gbps), which are more expensive.

Erosion of the fixed voice customer base (excluding VoIP) totalled 284 thousand in 2020 and was slightly lower than in previous periods. Reduced churn was a consequence of increased demand for voice communications during the pandemic. The decline in these services can be attributed mainly to structural demographic factors and the popularity of mobile services with unlimited calls to all networks.

It is also a result of our convergence strategy, which stimulates partial migration of customers to VoIP. After earlier steady decline, average revenue per user was up 2%. A major factor contributing to this improvement was higher traffic on our fixed line network during the peak of the pandemic.

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