Welcome to Orange Polska’s integrated annual report, in which we present both the financial and non-financial results of our business activities. Combining all these aspects into one document allows us to show you our performance in a wider context, and discuss how we create value for our various stakeholders at the same time as building a more sustainable business for the long term.
I have the pleasure to note that this year’s edition is a special one because in 2024 we successfully completed our .Grow strategy, and just a few months ago we announced and began to execute our new strategy, called Lead the Future. In this report we both summarise the achievements of the past four years and, for the first time, present the new plan that will guide us until 2028.
Growth is also a key objective in the Lead the Future strategy. To achieve this we will leverage our proven value strategies as well as introduce important new initiatives. Orange Polska is ideally positioned to address the rapidly evolving demands of consumers and businesses for more and better connectivity and integrated solutions. With Lead the Future we want to reinforce and extend our leadership positions, transform and future-proof our business. We will take profitable growth to the next level, paying even greater attention to the return metrics that drive shareholder value.
In Lead the Future ESG is still very much on our radar. Environmental and social values are embedded in the DNA of Orange Polska. For us, it is neither a trend nor a regulatory requirement. It is a fundamental principle guiding our actions, ensuring we contribute to a more sustainable and fair future. So, rather than making it a separate strategy pillar, we will be guided by these principles in every aspect of the new plan. Key initiatives from these areas are described in the report. I encourage you to look into the report for details.
Liudmila Climoc
President and CEO of Orange Polska