Annual Report 2021
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Social and relationship

Brand

Orange – strong globally…

Orange is a global company, serving over 259 million customers around the world and present in 29 markets. In 2021 the Brand Finance ranking valued the Orange brand at $19.09 billion, making it the 91st most valuable brand in the world.

...and leading in Poland

According to external market research conducted in December 2021 (by PBS Research Agency), Orange was the first choice brand for Polish consumers with respect to Mobile voice (28%), Mobile broadband (24%), Fixed broadband (24%), Packages (23%) and Fibre (24%).

We are optimistic about technology, while making it accessible to as many people as possible. That’s why our role is “always in touch to connect what’s essential in your life”.

Our brand is first and foremost a human brand, helping us stay close to our customers, in touch with their needs whether they are a multinational company or teenager with their first phone. We want everyone to be able to easily use digital technologies and to know their possibilities.

The Orange brand is our consistent asset across all countries, and one of most valuable. It is also instrumental in demonstrating that we are a digital, efficient and responsible company. We act responsibly, taking care of the development of circular economy services in the field of customer devices: telephones, modems, TV set-top boxes. We extend their lives – thanks to caring for them under 4 initiatives: recycling – repurchase, repairing them (regeneration – repair), transferring for renewal, further use (renovation – renewal), care for responsible disposal at the end of life (recycling – return). Thanks to these initiatives, we contribute to lower consumption of raw materials and energy and less greenhouse gas emissions.

Good relationships with our key stakeholders are vital to the success of our business. To us, this means building trust, readiness for dialogue, and keeping in touch on an ongoing basis. In particular it is essential for us to establish and maintain constructive dialogue with the telecom regulator and local authorities. As a listed company we take care of our investors and the financial community by providing transparent communication of our financial results and engaging in direct dialogue with them.

Orange Polska is a partner or member of a number of industry, business and social organisations. We want our relations with our suppliers and business partners to be based on transparent long-term relationships and adherence to ethical standards and principles. We co-operate with both global vendors and local market players. Our activities include both one-off purchases and long-term contracts with 2,990 suppliers. We follow a competitive and open procurement policy which is ensured by the Procurement Process Rules. The document includes procurement procedures which regulate supplier selection, contracting and confidentiality, and address potential conflicts of interest. Our principles of co-operation with suppliers regarding social, ethical, environmental and human rights issues are contained in the Supplier Code of Conduct, which is part of the contract.

Social impact

It is important for us to maximize Orange Polska’s positive social impact and minimize any negative consequences, which is why we have created a corporate social responsibility (CSR) strategy. Combating socio-digital exclusion is an important element of this strategy, involving not only access to new technologies but also education, particularly of young web users as well as residents of small towns and rural areas and seniors. We believe that teaching people to use new technologies for both their own benefit and that of the community is just as important as providing the technologies themselves. Through its initiatives the Orange Foundation has been encouraging people to gain knowledge, participate in culture and build communities with skillful use of the internet and digital technologies. This knowledge not only improves quality of life and contributes to society as a whole, but also benefits the long-term development of our business.

Annual Report 2021

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